Delhi – itel expands its Indian lineup with the itel Care, a budget‑friendly feature phone priced at ₹1,499 that is built especially for seniors seeking a simple, dependable mobile experience.
The handset comes with a 2‑inch enlarged display and generously sized tactile keys. Its UI relies on extra‑large icons to make dialing, reading messages and navigating menus effortless.
Rear‑Mounted Emergency SOS Button
A vivid red SOS button sits on the back of the phone. Press‑and‑hold for roughly two seconds and the device instantly dispatches a pre‑written distress message to up to five contacts selected by the user, then calls each number in turn. The feature is intended to link seniors with family members or caregivers in critical moments.
Bilingual Voice Assistant – Hindi & English
itel integrates King Voice, an on‑device voice assistant that vocalises menu items, incoming calls and text notifications. Users may toggle between Hindi and English, allowing hands‑free operation without squinting at tiny text.
Boosted Audio with AI Noise Cancellation
Sound clarity is enhanced by a 20 mm box‑type speaker coupled with a dedicated power amplifier. The phone also employs AI‑ENC (Environmental Noise Cancellation) to mute background chatter, delivering crystal‑clear conversations even in bustling environments.
Power is supplied by a 1,150 mAh battery and recharged via a modern USB‑Type‑C port. Other hardware includes a modest VGA camera and a dual‑LED flashlight for basic snapshots and illumination.
Traditional Feature‑Phone Utilities
Beyond senior‑focused tweaks, the itel Care retains classic tools such as a wireless FM radio with recording, Bluetooth connectivity, and a standard 3.5 mm headphone jack. It supports a single 2G SIM and offers expandable storage through a microSD slot, accepting cards up to 32 GB.
With its combination of oversized, easy‑to‑press controls, spoken guidance, rapid emergency outreach and amplified audio, the itel Care stands out as a no‑frills, reliable companion for users who value simplicity without compromising essential connectivity.


